Black Diamond Video (BDV) was a start-up tech company in the Bay Area, California that needed a way to document their operations and processes in order to get certifications and also have work instruction manuals for their customers and employees. Robert, the president at Greco1, saw the opportunity to create a comprehensive intranet where employees could upload documents and also approve them, download them, and share them publically. The CEO of BDV gave Robert the OK to experiment. Robert then proceeded to form his own company, which has grown and evolved into what it is today. Robert built an intranet for BDV that resembled wikipedia. Robert's interest was not so much in organizing the internal documentation but ultimately in connecting the internal with the external: he wanted some of these documents to be put to use on the field. BDV installed their technology in hospitals, so installers, tech support, and sometimes the customer always should have access to the right documentation. Over time, Robert wanted to emphasize sales and marketing more than internal infrastructure. This is how the company evolved into what it is today.
In a busy start-up environment, it's difficult to get all the minds together to read over documentation, make edits, and approve it. By having a Wikipedia-like system where people could log-in on their computers and make the necessary changes made the process more efficient. How was it possible to keep track of changes? You could see who made which changes, and there were copies of the old documents. Only very few had the ability to make changes and approve new documents.
The next obstacle was how to share this with those working in the hospitals, who weren't on our internal server. Solution: make some documents shareable online, including on the website, but of course secured. Robert had his hands full.
Robert had to experiment in developing and also design for over a year.
Santa Croce is an Italian school but attracts people from all over the world. Although courses are taught in Italian, the vast majority of their students have a different native language. Many people access the Santa Croce website oversees to learn about the university. It's only fitting that they have a version of their website in the English language. They put Robert on their payroll to work on the English version of website in 2017.
Their website is very structurally complex with many pages linked together, posing a very difficult obstacle when making any changes. The content of the site is also very precise. One mistranslation could spell disaster for the university. They entrusted Robert with this difficult task.
Robert worked closely with Daniele Cherubini, the Deputy Director of Promotion & Development, as well as Dr. Giovanni Tridente, the Coordinator of Communication and Press. Robert communicated with them frequently and attended meetings to make sure every t was crossed and i dotted.