When you ask companies where are they getting most of their new business, they almost always answer "Google." If you ask them, "what about Facebook or social media?" they continue to tell you "Google." The truth is, however, the google search engine picks up activity on social media. When you search for a celebrity's name, often their twitter account is among the first search results. In effect, social media means a larger presence on the internet and therefore a higher likelihood that someone will stumble across you, even in a google search.
Social media is also of utmost importance for the image of your company. When people want to see the "face" of the company, they look at your Facebook page. It's a sign that you're professional.
Above all, it's a way to communicate with your audience. It's an opportunity to make announcements but also speak to them on a personal level. The goal of your website was to communicate, and social media is another way to make communication easier for you.
Smart phones and social media expand our universe. We can connect with others or collect information easier and faster than ever.
Most companies do not use a fraction of the tools available on their Facebook business page. Did you know you can boost your page to attract followers and also have a real-time chat function? :
- Use the "boost" function on Facebook
- Launch marketing campaigns directed toward followers
- Launch email marketing campaigns
- Keep your site alive with frequent posts and chat options